If you’ve ever wondered whether your follower count is “enough” to land a brand collab, you’re not alone. The truth is, numbers matter less than you think - especially when it comes to Funkybedz.
We’re not here to chase hype. We’re here to build real partnerships with creators who get what we’re about: fun, function, and beds made with love in Yorkshire.
Why follower count doesn’t matter as much anymore
Social media has changed. Big accounts with millions of followers are no longer the only voices that convert. In fact, micro influencers (those with between 1,000 and 10,000 followers) now drive better engagement and more trust with their audience. That’s why we’re actively looking for creators who have:
- A niche or engaged community
- Consistent, quality content
- A genuine love for interiors, home hacks, or lifestyle
- A tone that’s relatable, funny, helpful or all three
What we actually look for at Funkybedz
We go beyond the metrics. Here’s what stands out when we review your application:
- Are your photos or videos creative, natural and on-brand?
- Do you reply to comments and interact with your audience?
- Are you clear about your style and values?
- Have you worked with other home or lifestyle brands?
If you're shouting into the void or copying TikTok trends without adding your own spin, it might not work. But if you’re someone who posts honest product reviews or walks your followers through home setups, we want to hear from you.
Real creators, real collabs
Some of our best-performing creators had under 5,0infl00 followers when we first worked together. They grew with us - and we grew with them. One even filmed their entire home renovation journey and turned it into a reel series that landed on Explore pages across Instagram.
You don’t need a viral post. You need consistency and a bit of personality.
Still unsure? Ask yourself this:
- Do I post about interiors, lifestyle, or real home living?
- Would my audience value honest recommendations on beds, comfort and style?
- Am I open to trying something new and showcasing it authentically?
If the answer is yes, you’re probably a great fit.
👉 Apply now to join our Creators Club
Or email influencers@funkybedz.com with your media kit or recent posts.
