Ever wondered how the Funkybedz team picks which influencers to work with? It’s not just about numbers or fancy cameras.
Here’s a peek behind the curtain into how we decide who joins our Creator Club.
1. Relevance is everything
We look at whether your content matches our world. Funkybedz is all about interiors, lifestyle, home comfort, and creativity. If your audience loves room reveals, organisation hacks, or cosy home tips you’re on our radar.
2. We focus on connection, not perfection
You don’t need flawless reels or big production. What matters is how your audience connects with you. Are people commenting, saving, DM-ing? Do they trust your style and opinion?
Real engagement over real followers - every time.
3. Content style matters more than reach
Sometimes a creator with 4,000 followers who shares helpful storage bed demos is more effective than someone with 100K who posts only selfies. If your content is clean, useful, and bedroom-focused - we notice.
4. Location helps (sometimes)
Because we’re UK-based and manufacture everything in West Yorkshire, we occasionally prioritise creators in:
- Northern cities (for regional campaigns)
- Student hubs (for move-in promotions)
- Airbnb or rental hot spots (for setup showcases)
But even if you live elsewhere, it’s not a dealbreaker.
5. Your application tells us a lot
We pay attention to how you apply.
✅ Did you include links to your social profiles?
✅ Did you mention your audience or niche?
✅ Did you tell us why you want to collab?
The more info you give, the more likely we’ll spot your potential.
6. Timing plays a role
Sometimes we’re flooded with applications in one go. Other times, we’re looking for creators for a last-minute campaign. If you don’t hear back quickly, it doesn’t mean you’re not a fit - it might just not be your month.
Final thoughts
We’re building more than campaigns - we’re building relationships. If you’re a creative who genuinely loves interiors, wants to grow your brand, and create fun, useful content, you’re exactly who we’re looking for.
Let’s build something bold together.
