We love creativity. But we also know that influencers sometimes ask, āWhat kind of content actually works for Funkybedz?ā
Hereās the short answer: anything that feels authentic, aesthetic, and genuinely helpful to your followers.
Letās break it down.
Natural lighting works wonders
Beds are big, bold pieces of furniture and they look amazing in good lighting. Whether itās an unboxing, a styling reel, or a swatch comparison, try to shoot in natural daylight where possible.
No need for fancy equipment. Just clean, clear visuals.
Tell a story
Your audience connects to stories, not sales pitches. So donāt just show the bed - show:
- Why you picked that fabric
- How it fits your space
- How you styled it
- What surprised you
- How it makes you feel
Even a short story in your caption makes a difference.
Use your code naturally
A good rule of thumb: if it feels like a pop-up ad, itās too much. Mention your discount code and affiliate link in a way that fits your tone. Be proud to partner with us - but stay true to your voice.
Example:
āUse code JASMINE10 to save on any custom bed - this one is the plush ottoman in āNaples Silverā and Iām obsessed šā
Mix static posts and video
We love reels, unboxings, and transitions but photos still work brilliantly too.
Here are some popular post types that perform well:
- Before and after styling
- āBed revealā or room makeover
- Storage lift demo
- Swatch comparisons
- Mattress bounce test or comfort check
- Mini review in your caption
If itās fun, useful, and real - itās great content.
Keep it on-brand
Weāre a Yorkshire-based, family-run company with a cheeky, playful tone and high-quality products.
Mentioning that we handcraft beds in the UK or offer customisation helps bring that message to life. And if your audience is full of renters, students, or Airbnb owners - even better.
Final thought
Weāre not after perfection. Weāre after personality. If your content is true to you, your audience will trust it and thatās what really makes a difference.
