We love creativity. But we also know that influencers sometimes ask, “What kind of content actually works for Funkybedz?”
Here’s the short answer: anything that feels authentic, aesthetic, and genuinely helpful to your followers.
Let’s break it down.
Natural lighting works wonders
Beds are big, bold pieces of furniture and they look amazing in good lighting. Whether it’s an unboxing, a styling reel, or a swatch comparison, try to shoot in natural daylight where possible.
No need for fancy equipment. Just clean, clear visuals.
Tell a story
Your audience connects to stories, not sales pitches. So don’t just show the bed - show:
- Why you picked that fabric
- How it fits your space
- How you styled it
- What surprised you
- How it makes you feel
Even a short story in your caption makes a difference.
Use your code naturally
A good rule of thumb: if it feels like a pop-up ad, it’s too much. Mention your discount code and affiliate link in a way that fits your tone. Be proud to partner with us - but stay true to your voice.
Example:
“Use code JASMINE10 to save on any custom bed - this one is the plush ottoman in ‘Naples Silver’ and I’m obsessed 😍”
Mix static posts and video
We love reels, unboxings, and transitions but photos still work brilliantly too.
Here are some popular post types that perform well:
- Before and after styling
- “Bed reveal” or room makeover
- Storage lift demo
- Swatch comparisons
- Mattress bounce test or comfort check
- Mini review in your caption
If it’s fun, useful, and real - it’s great content.
Keep it on-brand
We’re a Yorkshire-based, family-run company with a cheeky, playful tone and high-quality products.
Mentioning that we handcraft beds in the UK or offer customisation helps bring that message to life. And if your audience is full of renters, students, or Airbnb owners - even better.
Final thought
We’re not after perfection. We’re after personality. If your content is true to you, your audience will trust it and that’s what really makes a difference.
