Influencers Have Entered the Bedroom and Honestly It Was About Time
Once upon a time influencers were all about flat lays, fancy brunches and pretending they never watched telly in bed. Those days are long gone. These days the smartest creators are talking about real life stuff like sleep quality, storage problems and why their back feels like it has done a shift down pit by age thirty.
At Funkybedz we have noticed a big shift. Influencers are opening their bedroom doors and inviting their followers in. Not in a weird way. In a honest, cosy, slippers on kind of way. And it turns out people absolutely love it.
This blog sits proudly in our Influencers category because it is all about how creators across the UK are using their platforms to show off proper beds, better sleep and bedrooms that actually work for everyday life.
Why Influencers Are Talking About Beds Now
Sleep has become the new status symbol. Not the flashy kind. The real one. Eight hours, no back pain and enough storage so the floor is not a laundry graveyard.
Influencers know their audiences are tired. Literally. Between work, kids, side hustles and scrolling until midnight, sleep matters more than ever. And that makes beds a topic people actually care about.
When an influencer talks about a bed they are not just flogging furniture. They are sharing how they unwind, how they recharge and how their home supports their lifestyle. That is powerful stuff.
Real Homes Beat Showrooms Every Time
A showroom looks lovely but it does not show real life. Influencers do. They show beds in box rooms, master bedrooms, rented flats and busy family homes. That is where Funkybedz really shines.
From sleek ottoman beds hiding clutter like a magician to statement headboards that turn a plain room into a wow moment, creators love showing how a good bed changes the whole vibe.
The Rise of Sleep Focused Content
It is not just bedroom selfies anymore. Influencers are creating proper content around sleep. Morning routines, night time wind downs, mattress reviews and storage hacks are all over TikTok and Instagram.
And people are watching because it is useful.
Creators are talking about how switching to a better mattress improved their energy or how extra storage stopped their room feeling chaotic. That honesty builds trust and trust sells better than any discount code ever could.
Mental Health, Comfort and Switching Off
Sleep and mental health go hand in hand. Influencers are more open than ever about burnout, anxiety and the importance of rest. A comfortable bed becomes part of that conversation.
Pairing a quality bed frame with the right mattress makes a genuine difference. Many creators link to Funkybedz mattresses like our memory foam mattresses when talking about pressure relief and comfort.
It is not medical waffle. It is simple. Sleep better, feel better.
Storage Beds Are the Unsung Heroes of Influencer Homes
Let us talk about clutter. Influencers might have beautiful feeds but behind the scenes there is usually a mountain of stuff. Clothes, props, tech, spare bedding and the odd abandoned yoga mat.
This is where storage beds steal the show.
Creators love showing how much fits inside a bed because it is oddly satisfying and wildly relatable. Watching an ottoman bed lift to reveal a tidy storage space is the adult version of popping bubble wrap.
Small Rooms, Big Solutions
Many influencers live in flats or smaller homes where space matters. Storage beds turn unused space into something useful without adding bulky furniture.
Whether it is a side lift or end lift design, beds like our side lift storage beds are perfect for rooms where space around the bed is tight.
Creators love showing how they can finally ditch the overflowing wardrobe and still keep their room looking calm.
TV Beds and the Ultimate Cosy Content
If there is one thing influencers love it is a bit of drama. Enter the TV bed.
Watching a TV rise smoothly from the foot of the bed never gets old. It is content gold. Add fairy lights, a brew and a Netflix series and you have a viral reel waiting to happen.
Our TV beds have become a favourite with creators who love blending comfort with a bit of luxury. It feels indulgent without being over the top.
Night In Is the New Night Out
Influencers are leaning into cosy nights at home. Think face masks, comfy pyjamas and proper chill time. A TV bed fits perfectly into that lifestyle.
It is not about being lazy. It is about enjoying your space and switching off properly. And yes, snacks are absolutely allowed.
Why Influencers Choose Funkybedz
Influencers work with lots of brands. They choose Funkybedz because our beds are built for real homes and real people.
Everything is handcrafted with care, designed to last and made to look good without screaming for attention. That matters when your bedroom is part of your personal brand.
Our Yorkshire roots shine through in the quality and the attitude. No nonsense, no silly prices and no cutting corners.
Customisation That Creators Love
Influencers love personalising their space. From fabric choices to headboard styles, Funkybedz offers flexibility that works beautifully on camera.
Many creators talk about the process on their platforms and link to our You Design, We Deliver page to show followers how easy it is to create a bed that fits their style.
Honest Reviews Build Real Trust
The best influencer content does not feel like an advert. It feels like a mate giving you advice.
Creators working with Funkybedz are encouraged to be honest. Show the assembly. Talk about delivery. Share how it actually feels to sleep on the bed after a few weeks.
This transparency builds trust and trust is everything in the influencer world.
Delivery and Setup Talk That People Appreciate
Influencers often mention how smooth delivery was or how easy the bed was to put together. Linking to our Delivery and Returns page helps followers feel confident before buying.
Because nobody wants surprises when it comes to furniture.
The Creators Club and Community Vibes
Funkybedz is not about one off posts. It is about building relationships.
Our creators become part of the Funkybedz family. They share updates, room refreshes and long term reviews. That ongoing relationship feels authentic and audiences respond to it.
If you are an influencer yourself, our Creators Club is where the magic starts.
Influencers Are Changing How We Buy Beds
People no longer rely solely on showroom visits. They scroll. They watch. They listen.
Seeing a bed in a real home through an influencer’s lens helps buyers imagine it in their own space. That confidence is priceless.
Influencers have helped turn beds from a boring purchase into something exciting, personal and even fun.
Funkybedz and the Future of Influencer Sleep Content
This is just the beginning. Sleep content is here to stay.
As influencers continue to talk openly about rest, routines and comfort, Funkybedz will be right there with them. Building beds that support better sleep and look good doing it.
Because everyone deserves a bed that works as hard as they do.
FAQs
Do Funkybedz work with UK influencers only
Our focus is mainly UK based creators so we can keep things personal and relevant, but we always love hearing from anyone who genuinely connects with the brand.
What type of influencers suit Funkybedz best
Home, lifestyle, family and wellness creators tend to fit naturally, especially those who value honest content and real homes.
Do influencers get to choose their bed style
Yes. Personalisation is part of the fun and helps keep content authentic.
How do followers benefit from influencer partnerships
They get real insights, styling inspiration and honest reviews that help them choose the right bed.
Where can influencers apply to work with Funkybedz
The Creators Club page is the best place to start.
