The Internet Has Finally Agreed on One Thing
Everyone is knackered.
Influencers included.
Behind the perfectly filtered feeds and cheerful morning reels are real people trying to switch off after long days, busy schedules and far too much screen time. That is why night routine content has exploded and why beds are suddenly centre stage.
This blog belongs firmly in our Influencers category because it is all about how creators are using Funkybedz as part of their real wind down routines. Not the fake perfect ones. The honest, slippers on, lights dimmed kind.
Why Night Routines Are Big Influencer Business
Morning routines used to rule the internet. Now people care more about how to actually relax.
Night routines feel relatable. They are slower, softer and more honest. Influencers share what helps them unwind, sleep better and reset for the next day.
And guess what shows up in almost every routine.
The bed.
Sleep Is the Ultimate Lifestyle Upgrade
Influencers are realising that better sleep improves everything. Mood, skin, focus and energy all benefit when rest is taken seriously.
Talking about beds and mattresses makes sense because they are not just furniture. They are part of daily wellbeing.
Funkybedz fits naturally into this conversation.
From Doom Scrolling to Proper Switching Off
Many influencers start their night routine content with honesty. They admit they used to scroll endlessly in bed, sleep badly and wake up tired.
The turning point often comes when they upgrade their sleep setup.
A supportive mattress, a comfortable bed frame and a bedroom that feels calm make it easier to put the phone down and actually rest.
Creators frequently link to our mattress collection when talking about comfort changes that helped them sleep deeper.
Comfort That You Notice Straight Away
Influencers often say the same thing. They did not realise how uncomfortable their old bed was until they slept on a better one.
That first night reaction content is always gold. Better support, less tossing and turning and waking up without feeling like they have wrestled the mattress all night.
The Role of Storage in a Calm Night Routine
Clutter is loud. Especially at night.
Influencers talk openly about how messy bedrooms make it harder to relax. Piles of clothes, random bags and nowhere to put spare bedding do not exactly scream peaceful sleep.
This is where storage beds quietly steal the show.
A Tidy Room Helps a Tidy Mind
Many creators show how switching to an ottoman bed instantly changed their space. Everything has a place and the room feels calmer.
Our ottoman beds are regularly featured in night routine videos because they hide clutter without adding extra furniture.
Less mess. Less stress. Better sleep.
Perfect for Busy Homes and Small Spaces
Influencers living in flats or family homes especially appreciate clever storage.
Designs like side lift storage beds work beautifully when space around the bed is limited and still offer loads of hidden room.
It is practical content people genuinely appreciate.
Lighting Low, Bedding On Point, Bed Doing the Heavy Lifting
Night routines often focus on atmosphere. Lamps instead of big lights. Soft bedding. Calm colours.
The bed anchors all of this.
Influencers show how a well upholstered bed instantly elevates the room and makes it feel more inviting at night. It becomes somewhere you actually want to get into rather than somewhere you collapse.
That difference matters.
TV Beds and the Ultimate Wind Down
Not every influencer wants total silence at bedtime. Some unwind with a series, a documentary or a comfort show they have watched ten times already.
This is where TV beds shine.
Watching a screen rise smoothly from the foot of the bed is both calming and satisfying. Influencers use this moment as part of their routine content.
Our TV beds feature heavily in cosy night in videos because they combine comfort with a little bit of magic.
Luxury Without Feeling Over the Top
Influencers often mention that TV beds feel indulgent but still practical.
They turn the bedroom into a retreat without needing a separate living space. Perfect for switching off without switching rooms.
And yes, cups of tea are usually involved.
Custom Beds Fit Personal Routines Better
No two night routines are the same.
Some influencers prefer firm mattresses and minimal design. Others love plush headboards and layered textures.
Funkybedz allows creators to choose fabrics and styles that suit their routine and their space.
Many link to our You Design, We Deliver page to show followers how they customised their bed.
This personalisation makes the routine feel real rather than sponsored.
Honesty Is the Reason These Routines Work
The best influencer night routines are not perfect.
They show late nights, tired eyes and the reality of modern life. They also show what genuinely helps.
Influencers working with Funkybedz talk honestly about how their sleep improved over time. Not just on night one.
This builds trust and keeps followers engaged.
Real Talk About Delivery and Setup
Night routine content often includes mention of how the bed arrived and how easy it was to set up.
Pointing followers towards our Delivery & Returns page helps answer practical questions without breaking the relaxed tone.
Long Term Sleep Beats Short Term Trends
Influencers move on from trends quickly. Good sleep stays relevant.
That is why Funkybedz beds continue appearing in content months after the first post. Morning routines, night routines, room updates and relaxed weekend clips.
The bed becomes part of daily life, not just a one off feature.
What Followers Really Take Away
People watching these routines are not just admiring aesthetics.
They are learning that improving sleep does not require a complete lifestyle overhaul. Sometimes it starts with one solid choice.
A better bed. A calmer room. A routine that actually works.
Funkybedz and the Real Sleep Conversation
At Funkybedz we love being part of honest conversations about rest.
Influencers help normalise the idea that sleep matters and that investing in your bed is not indulgent. It is sensible.
Built in Yorkshire. Backing better nights everywhere.
FAQs
Why do influencers include beds in night routine content
Because sleep quality is a huge part of wellbeing and the bed plays a central role in that.
Do storage beds really help with better sleep
Yes. A tidier room can reduce stress and help people relax more easily at night.
Are TV beds suitable for night routines
They are ideal for people who unwind with shows or films before sleeping.
Do influencers choose their own Funkybedz setup
Yes. Customisation helps routines feel personal and authentic.
Where can creators apply to work with Funkybedz
The Creators Club page is the best place to get started.
