The Rise of Bedroom Influencers: Why Creators Are Making the Bed the New Fashion Runway

Bed Expert December 1, 2025

The Rise of Bedroom Influencers: Why Creators Are Making the Bed the New Fashion Runway

Not long ago, influencers strutted through city streets, café corners, and fancy rooftops showing off their outfits and perfectly coiffed hair. But move over, Eiffel Tower backdrops — the new fashion runway is much closer to home. Literally. These days, creators are filming everything from GRWMs to brand collabs right from their bedrooms, with their beds becoming the spotlight-stealing centrepiece.

If you’ve ever watched a creator’s morning routine and thought, “Blimey, their bedroom looks like a boutique hotel while mine looks like Primark on Boxing Day,” don’t worry — you’re not alone. Bedroom influencers have mastered the art of turning a private space into a polished, personality-filled showcase. And it’s not just for the aesthetics; it’s become a full-blown movement.

So grab a brew, settle in, and let’s explore how the humble bed became the influencer world’s most glamorous stage.

Bedrooms Are the New Content Studios

Influencers realised something clever: why trek across town when your bedroom has everything you need — style, comfort, privacy, and decent lighting (if you’re lucky)? Bedrooms offer an intimate, authentic setting that audiences love. People are obsessed with seeing real spaces, not just the polished, overly edited setups.

And the best-performing videos? They’re usually filmed right at the edge of the bed, with a lovingly layered throw peeking in shot. The relatable vibe just hits different.

The Bed as a Style Icon

Move aside handbags, sneakers, and jewellery — beds have become the new style symbol. A plush, tall headboard instantly elevates content, making every shot look polished and editorial. Just imagine: your favourite influencer lounging on a velvet frame, coffee in hand, chatting about skincare. That’s the money shot right there.

It’s why bold-framed beds like the ones in our upholstered bed collection have become influencer favourites. They bring drama without shouting, creating that “luxury but still cosy” vibe.

Why the Bedroom Trend Works So Well

Bedrooms are personal, and that’s the magic. Followers feel like they’re being let into someone’s real life — even if that life involves colour-coordinated cushions and ten strategically placed candles.

The formula is simple:

Comfort — a soft aesthetic instantly sets a warm, welcoming tone.
Consistency — the same backdrop creates brand recognition.
Versatility — the bed can shift from glam to minimalist to cosy cottagecore in minutes.

Plus, let’s be honest — filming in your bedroom means you can roll out of bed at 9, shoot content at 9:05, and still look like you’ve got your life together. Magic.

Lighting: The Secret Ingredient

Just like fashion influencers have their favourite cafés with perfect lighting, bedroom influencers rely on warm, soft glows to flatter everything in frame — skin, outfits, bedding, even the houseplants.

You’ll find them using:

Warm table lamps
Sunlight through semi-sheer curtains
LED strip lighting tucked behind the headboard
Strategically placed floor lamps

Harsh overhead lighting? Absolutely banned. We don’t do “big light” in these parts.

Headboards That Steal the Show

If you want your bedroom to look influencer-ready, start with the headboard. It’s the backdrop of everything — videos, selfies, product shots, emotional rants about skincare, you name it. A tall, dramatic headboard adds instant presence, commanding attention like a diva entering a room.

Our Funky Beds collection is crammed with statement headboards perfect for creators chasing that luxe aesthetic.

Textures That Pop on Camera

Cameras love texture. Velvet, boucle, knit throws — anything tactile creates visual richness that makes your space look more expensive than it actually is. Influencers know this, so they layer textures like they’re building a couture gown.

Velvet throws
Chunky knit blankets
Soft linen sheets
Boucle cushions

Mixing textures also helps create depth on camera — even small bedrooms look larger and more styled.

The Influencer Bedroom Checklist

If you want your room to scream “influencer chic,” here's the must-have list:

A bold bed frame (preferably with a tall headboard)
Warm, layered lighting
Multiple textures on the bed
Neutral or soft colour palette for cleaner content
Large mirror for outfit videos
One or two plants you’ll inevitably forget to water
Minimal clutter — or clever storage like ottoman beds

Clean Aesthetic vs. Controlled Chaos

There are two types of influencer bedrooms:

1. The Minimalist Haven

Think white linen, beige throws, neatly folded blankets, and not a stray sock in sight. Perfect for wellness creators and slow-living aesthetes.

2. The Controlled Chaos

Cushions everywhere. A gallery wall. Fairy lights. Plants. More plants. An oversized mug. A book they’ve not actually read. This is the “lived-in but still curated” look that lifestyle influencers love.

Whichever style they choose, they always make the bed look intentional — that’s the real trick.

Why Followers Connect with Bedroom Content

Bedrooms feel intimate, safe, and real. People want to see the everyday life behind the influencer persona. They want to know where creators sip their morning coffee, read their nightly skincare routine, or flop down after a long day of creating content.

And because we all have a bedroom, it feels relatable. Followers see something they could recreate — especially if they find a statement piece they love. Something like, say, a velvet beauty from our upholstered beds range.

How Bedrooms Became Business

For influencers, the bedroom isn't just décor — it’s income. Every angle is planned, every backdrop styled, every corner optimised for content performance.

Brands love bedroom shots because they feel natural. Audiences trust them more. It’s not a glossy ad; it’s “Here’s what I actually use at home.”

Influencers have literally monetised their bedrooms — and fair play, they’ve done it well.